In private, among friends, I am a political news and history junkie.) (Full Disclosure, it was the singular John Dickerson’s Whistlestop. Imagine my delight at hearing an invitation to take part in a customer survey at the opening of one of my favorite podcasts! It was a spoken invitation, to all listeners of the podcast – not just me, mind you. At this point, my love for the podcast medium is well known (I’ve started two podcasts, everybody knows that by now, right?).
Panoply podcast network software#
Makes sense, right? It’s evident that the old way of doing business (pay a huge sum up front, get some service over time) is going the way of the dodo, and the new way of doing business (pay a smaller sum each month or each year, expect excellent service at all times) is only growing.Įven more exciting, in my view, is that companies outside of the software realm are starting to dip a toe into Customer Success work. Many software companies, especially Software as a Service (SaaS) companies, are beginning to place big bets on Customer Success. That’s OK – like Growth Hacking before it, Customer Success will come to be known by what we do, by the practitioners and the pioneers. It’s not clearly defined across companies or industries, there are lots of folks attaching those two words to a great many different job descriptions. Let’s start with the first part: Customer Success is still a New Thing. Joel Withrow, Panoply's director of product, said the company is also looking to give advertisers live access to a progress report on their podcast campaigns and that this feature could be rolled out in the second quarter of this year.It’s a big title for a big article – strap in, this post is a long one, a question-by-question teardown of a Customer Success survey from a major media company, along with actionable take-aways. "At some point we'll be able to project out demographics and target out those podcasts against specific demographics," he added. "We will be able to bundle like podcasts with like audiences to go scale against those like audiences," explained Matt Turck, chief revenue officer at Panoply.
Panoply podcast network download#
Podcast ads are currently sold based on download totals, but this is an imperfect metric because not all users who download a programme will always watch it.
On top of its ad insertion capabilities, Megaphone is also being promoted as a means of improving data measurement for clients. Its so-called dynamic inserted ads will also allow advertisers to place new ads in back episodes.Īs well as including its current partners, Panoply is also licensing the platform to Gimlet Media and is reported to be in discussions about offering the same for other podcast operators. Megaphone is supposed to help advertisers get round the problem whereby ads served in older podcasts may no longer be relevant when viewed months or years after their first insertion, Advertising Age reported.īy allowing for one-click insertion of ads into podcasts, Panoply expects advertisers will be able to serve more relevant and up-to-date ads. Panoply, which is owned by digital publisher Slate Group, has developed an ad insertion technology called Megaphone that will be made available to all its partner companies, including the Wall Street Journal and the Huffington Post. NEW YORK: Podcast advertising is a small, but growing, market and now podcast network Panoply is launching a new platform that says will improve ad targeting and measurement.
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